MIAMI – December 13, 2013 – (HISPANICIZE WIRE) – As a New Year approaches, CHURROMANIA® continues to focus on its mission to expand across the US and solidify its status as the largest Hispanic-owned franchise. This week, the company took two key strides in an effort to reach its goal: Opening its first store outside of Florida–in Houston, Texas–and securing a significant partnership with SYSCO as its nationwide distributor.
“We not only see an opportunity to bring our product to Latinos in the area, but also take great pride in bringing new jobs to the community”
With the third-largest Hispanic population in the US, Houston’s Latino community makes up almost half of the city’s population, naturally positioning the city as the next frontier in the franchise’s expansion. “With Houston—and Texas as a whole—we see a great opportunity to introduce CHURROMANIA® as a Hispanic-owned business that is a testament to the American Dream” said CHURROMANIA® Founder & CEO, Ariel Acosta-Rubio. “We not only see an opportunity to bring our product to Latinos in the area, but also take great pride in bringing new jobs to the community,” said Acosta-Rubio.
CHURROMANIA’s efforts through the end of 2013 aren’t limited to adding new locations. Known for striking strategic alliances, CHURROMANIA® recently announced that SYSCO will service all US franchisees with an online ordering system to provide all store ingredients and supplies to prepare their signature products. This news comes on the heels of Sysco’s announcement that it will buy rival US Foods, Inc., which further strengthens the distributing giant’s foothold in the industry. As the world’s largest food distributor, SYSCO provides the resources to support CHURROMANIA’s growth in the US with a nationwide distribution footprint. Benefits of partnering with the Houston-based conglomerate will benefit CHURROMANIA® franchisees by lowering costs, providing 24×7 support, and streamlining the supply process.
The Houston location at the Willowbrook Mall is the first in a series of CHURROMANIA® stores that will open in Texas. The company plans on having four stores across Houston and Dallas by mid-2014. In Houston, plans are underway for new stores at the Deerbrook Mall (coming February 2014) and Katy Mills Mall (coming April 2014)—with the company’s first Dallas store to open at the Stonebriar Mall (coming February 2014).
To visit the newly opened CHURROMANIA® store, go to:
2000 Willowbrook Mall
Houston, TX 77070
CHURROMANIA® is the most successful worldwide franchise specialized in churros since 1997. CHURROMANIA® has more than 120 worldwide stores and is best known for its cross-cultural comfort food and excellent service. As a highly regarded international franchise network provider, CHURROMANIA® provides 360 degree franchisee support to ensure optimal training, P&L optimization, management assistance and efficient brand marketing.