BURBANK, CA – May 25, 2017 – (HISPANICIZE WIRE) – Estrella TV, the fastest growing, minority owned Spanish language broadcaster in the U.S. announced today that it delivered #1 Primetime TV ratings on Tuesday, March 23, 2017, beating all of its competitors regardless of language in the Los Angeles market.
Estrella TV’s “Tengo Talento, Mucho Talento” final performance show was the highest rated program Tuesday night among Millennials, beating all stations in the Los Angeles market regardless of language. EstrellaTV delivered a whopping +175% growth in A18-34 and +20% growth in A18-49, as compared to same period from last year’s final(1).
Estrella TV beat all of its competitors in all demos, except in the Adults 18-49, where it tied for the #1 slot with ABC and NBC, leaving Univision, UniMas and Telemundo in a distant fourth, fifth and ninth place, respectively.
“We are extremely proud to see Estrella TV and our original programming resonate with Hispanic audiences in Los Angeles, the most important Spanish-language market in the US. This feat confirms once again that our counterprogramming strategy and approach to Spanish-language content is and will continue to be on point and popular with audiences,” stated Lenard Liberman, CEO, LBI Media, Inc., parent company to EstrellaTV Network.
Estrella TV produces original, fast-paced and dynamic hit shows for today’s modern Latinos. Some of its hit shows include “Rica Famosa Latina,” “Tengo Talento, Mucho Talento,” “Noches con Platanito,” “Alarma TV,” “Premios de la Radio” and a wide variety of notable, fun and entertaining programing.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, “EstrellaTV,” a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through EstrellaTV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1) Source: Nielsen Media Research, Los Angeles NSI-Hispanic Live+SD, May 23, 2017; 7-11P TP average ratings