MIAMI, FL — September 27, 2021 — (LATINX NEWSWIRE) — Programmatic is considered the strongest disruptive wave in the last 10 years in the digital advertising ecosystem.
Luciana Salazar, VP Business Development of Teads LATAM, will describe the basic concepts of this technology tool for buying advertising in digital media, which are key to the development of a good digital strategy during a new session of the CR 15º series, Contents and Reflections FePI 15, sponsored by the Independent Advertising Festival and in partnership with PRODU.
The presentation entitled “Programmatic: the bases are important”, will be held this Thursday, September 30 at 2 PM Miami / 3 PM Argentina / 1 PM Mexico / 8 PM Madrid
The CR 15º is an effort to select experts from various areas of the industry with the objective of providing its members with key information about current trending topics.
View presentation here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
Teads is the global media platform. We have united and empowered the best publishers in the world and distribute ads to over 1.9 billion people every month within professionally produced content. Our end-to-end platform delivers full-funnel, outcome-oriented advertising powered by cutting-edge creative technology (Teads Studio) and AI-driven optimization. Not content with outdated ad experiences in the market, we have reinvented digital ads and raised quality standards to delight users, publishers and advertisers.
Teads partners with the leading marketers, agencies, and publishers through its team of 900+ in 29 countries. We’re committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.