MIAMI, FL – May 27, 2015 – (HISPANICIZE WIRE) – Vme TV, the only national Spanish-language television network in the United States affiliated with public television stations, has partnered with Casa Latina Home Expo, a bilingual home expo for Hispanics in Miami, Florida, that will take place on Saturday, May 30, 2015 and Sunday, May 31, 2015 at the Miami Airport Convention Center.
The event, which encourages attendees to better all aspects of their day-to-day routine and lifestyle with its message “Improve Your Home, Improve Your Life,” will host a variety of informative workshops and activities focused on DIY for the home, health for the family, financial literacy, and kid-friendly activities to provide attendees with the proper resources for home-life improvement.
“The home is the core of the Hispanic family and as a national broadcast channel that focuses on providing content to inspire and promote upward mobility in the Hispanic American community, Vme TV is pleased to partner with Casa Latina Home Expo. This event shares the network’s values and vision of providing Hispanic Americans with new ways to meet their home-life needs and help them overcome daily challenges,” said Vme TV’s vice-president of marketing, Ralph Parkman.
Widely known for its high quality, entertaining and educational content, Vme TV has become an ideal resource for Latina moms who seek alternative Spanish-language programming that is enriching for the whole family. A recent study from Pew Hispanic Trends indicates that 95 percent of Hispanic-American parents feel it is extremely important for their children to be bilingual. As a result, Vme TV has become a go-to source for parents who are looking for culturally relevant and engaging preschool programming that strengthens their child’s bilingual skill set.
“Casa Latina Home Expo is proud to count on the support of Vme TV, the only Spanish-language channel that provides educational and entertaining content for Hispanic families across the country,” said Nora Diaz Bretherton, co-founder of Casa Latina Home Expo. “We celebrate the network’s all-encompassing efforts to lead our community in a direction of growth and are excited to have Vme TV participate at the expo again this year.”
With a reach of more than 70 million households, Vme TV partners with leading content providers such as the Public Broadcasting System (PBS) and the British Broadcasting Company (BBC) to ensure that viewers are receiving content that is trusted worldwide. Vme TV is broadcast throughout the United States in 43 markets and is carried by major cable and satellite providers such as DIRECTV, DISH Network, AT&T U-verse, and Comcast, as well as other providers.
To pre-register or for more information about the Casa Latina Home Expo, visit http://www.casalatinahomeexpo.com.
About Vme Television
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com/ or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.
About Casa Latina
Casa Latina Enterprises is the first bilingual, multi-platform home and lifestyle brand designed specifically for the needs, tastes and values of the U.S. Hispanic market. The company was founded by cousins Nora Diaz-Bretherton, a sales and marketing executive, and Marlene Pratt, a home improvement expert and interior designer with extensive on-air media experience. In August 2014, Marketplace Events acquired Casa Latina Home Expos, which expand on the traditional home show model that focuses on renovation, remodeling and home design to also encompass financial literacy, health and nutrition, and parenting and lifestyle components.
About Marketplace Events
Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 42 events annually that attract 15,000 exhibitors, 1.5 million attendees and another 1.7 million unique web visitors. The 110-person staff produces some of the most successful and longest-running shows in North America, including market-leading home shows in Montreal, Vancouver, Calgary, Minneapolis, Philadelphia and Jacksonville. For more information, visit: www.marketplaceevents.com.